SET Announcements
14 August 2007
Clarification of Operating result for Q2/2007
ACC.009/2007
14 August 2007
To: Secretary General
The Office of Securities and Exchange Commission, Thailand
Subject : Clarification of Operating result for Q2/2007
Master Ad Plc is set to provide services of advertising media in the
area of Out of Home Media sector, particularly Outdoor Billboard. For the
period of Q2/2007, company s operating revenue resulted at 123.45 MB which
relatively declined by 7 MB or accounted for 6 % compared to that of Q2/2006
which was at 130.67 MB. In terms of net income, it has comparatively decreased
by 6.62 MB from 14.25 MB in Q2/2006 to 7.62 MB in Q2/2007.
The major reasons of substantial net income decrease for the Q2/2007
against Q2/2006 were significantly dropping media revenue resulting from CBD
City Vision & Siam Square concession expiration associating with Railway Media
contract termination. Meanwhile, existing media on hands had confronted price
war as a consequence of Thailand s sluggish economy leading to lower average
income per media panel for the same consistent period. With this situation,
company has formulated new policies and strategy to conduct new media and
operational processes to cope with increasing stiffcompetition and accordingly
changing demands of clients to regain revenue mark as planned in the
beginning of this year whereas costs efficiency in 2nd half of this year will
be far more focused than that of 1st half.
Please be kindly informed accordingly.
Yours sincerely,
Noppadon Tansalarak
Director
Phiched Maneerattanaporn
Director